Dossier
woke rebrand
Coverage of woke rebrand in the Nexus archive.
- Beloved California beer to bring back iconic label after failed woke rebrand
Anchor Brewing Company has received federal approval to use its original illustrated labels for Anchor Steam Beer and Old Foghorn ale, reversing a previous rebranding effort.
- Cracker Barrel CEO who oversaw disastrous woke rebrand before dramatic U-turn reaps the rewards as share price shoots up
The Cracker Barrel CEO who oversaw a disastrous woke rebrand before a dramatic reversal is benefiting as the share price rises. The company's stock increased following the strategic change.
- Victoria’s Secret brings sexy back with VSXY ticker after woke rebrand crashes and burns: ‘We’re owning who we are’
Victoria's Secret is rebranding with a new ticker symbol VSXY on the New York Stock Exchange, moving away from a previous woke marketing strategy that reportedly hurt sales. The company is returning to its core identity focused on sexy lingerie and intimate apparel.