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The Nexus
BUSINESSMay 21 · 19:23 UTCNY POSTTaylor Herzlich

Victoria’s Secret brings sexy back with VSXY ticker after woke rebrand crashes and burns: ‘We’re owning who we are’

Victoria's Secret is rebranding with a new ticker symbol VSXY on the New York Stock Exchange, moving away from a previous woke marketing strategy that reportedly hurt sales. The company is returning to its core identity focused on sexy lingerie and intimate apparel.

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