Dossier
VSXY
Coverage of VSXY in the Nexus archive.
- Victoria’s Secret brings sexy back with VSXY ticker after woke rebrand crashes and burns: ‘We’re owning who we are’
Victoria's Secret is rebranding with a new ticker symbol VSXY on the New York Stock Exchange, moving away from a previous woke marketing strategy that reportedly hurt sales. The company is returning to its core identity focused on sexy lingerie and intimate apparel.