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Cracker Barrel CEO steps down after 'woke' rebrand backlash rocked iconic restaurant chain
Cracker Barrel CEO steps down following backlash over the restaurant chain's 'woke' rebranding efforts. The controversy led to significant public and customer pushback against the changes.
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Adjacent reporting
- Cracker Barrel CEO Julie Felss Masino steps down after ‘woke’ rebrand sparked backlash from customers — and even Trump
- Cracker Barrel CEO steps down a year after logo debacle
- Cracker Barrel CEO steps down a year after logo debacle
- Cracker Barrel CEO who oversaw disastrous woke rebrand before dramatic U-turn reaps the rewards as share price shoots up
- Cracker Barrel's little-known sister restaurant shuts 16 locations as failed rebrand attempt continues to wreak havoc
- Cracker Barrel is replacing its CEO with a former Bloomin' Brands executive