Dossier
Julie Felss Masino
Coverage of Julie Felss Masino in the Nexus archive.
- Cracker Barrel CEO Julie Felss Masino steps down after ‘woke’ rebrand sparked backlash from customers — and even Trump
Cracker Barrel CEO Julie Felss Masino is stepping down after a rebranding effort described as 'woke' faced backlash from customers and Donald Trump. The rebranding failure led to her departure from the company.