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Cracker Barrel CEO Julie Felss Masino steps down after ‘woke’ rebrand sparked backlash from customers — and even Trump
Cracker Barrel CEO Julie Felss Masino is stepping down after a rebranding effort described as 'woke' faced backlash from customers and Donald Trump. The rebranding failure led to her departure from the company.
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Adjacent reporting
- Cracker Barrel CEO steps down after 'woke' rebrand backlash rocked iconic restaurant chain
- Cracker Barrel CEO who oversaw disastrous woke rebrand before dramatic U-turn reaps the rewards as share price shoots up
- Cracker Barrel is replacing its CEO with a former Bloomin' Brands executive
- Cracker Barrel's little-known sister restaurant shuts 16 locations as failed rebrand attempt continues to wreak havoc