Starbucks Korea
Coverage of Starbucks Korea in the Nexus archive.
- Starbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotion
Starbucks Korea will temporarily close all 2,000+ stores on 22 June for employees to watch recorded lectures on modern Korean history and 'social sensitivity' training. The closures follow a controversial coffee promotion linked to a pro-democracy massacre, which sparked public and political backlash, and are expected to cost 2.1bn won ($1.4m) in lost sales.
- FirstFT: US-Iran deal sparks global rally
A US-Iran deal triggered a global stock market rally. Starbucks Korea faced a 'Tank Day' scandal, and China summoned Sam’s Club over food safety concerns.
- Starbucks Korea is closing all its stores early for mandatory history training after a marketing scandal
Starbucks Korea is closing all stores early for mandatory history training following a marketing scandal. The parent company Shinsegae Group fired the Starbucks Korea CEO and issued a televised apology after a tumbler promotion was perceived as mocking victims of a 1980 military crackdown.
- Starbucks Korea to close stores early for mandatory history training after marketing row
Starbucks Korea will close all stores early for mandatory history training following a controversial marketing campaign perceived as mocking victims of the 1980 Gwangju pro-democracy uprising. The campaign, which used the slogan 'Thwack it on the table!', was canceled after backlash, and the CEO was fired. The training aims to address the controversy and prevent future issues.
- Starbucks Korea to close stores early for mandatory history training after marketing row
Starbucks Korea will close all stores nationwide early on June 22 for mandatory history and social sensitivity training following a marketing row.
- Starbucks Korea to close stores early for mandatory history training after marketing row
Starbucks Korea will close all stores early on June 22 for mandatory history and social sensitivity training following backlash over a marketing campaign perceived as mocking victims of the 1980 Gwangju pro-democracy uprising. Shinsegae Group, which owns a majority stake in Starbucks Korea, canceled the controversial 'Tank Day' promotion and fired the CEO after the campaign used a slogan linked to a 1987 police cover-up of a student activist's torture death.
- Starbucks Korea to close stores early for mandatory history training after marketing row
Starbucks Korea will close all stores early on June 22 for mandatory history and social sensitivity training following backlash over a marketing campaign perceived as mocking victims of the 1980 Gwangju military crackdown. The campaign, promoting 'SS Tank' tumblers with the slogan 'Thwack it on the table!', was canceled hours after public outrage, leading to the CEO's dismissal and a police investigation.
- Starbucks Korea to shut stores for history lessons after ‘Tank Day’ furore
Starbucks Korea will close stores for 'historical awareness' training following backlash over an ad campaign linked to the 1980 military crackdown. The move comes after public criticism of the campaign's perceived insensitivity to the historical event.
- Starbucks’ South Korean staff to receive history lesson after ‘Tank Day’ blunder
Starbucks stores in South Korea will close for half a day for staff training after a promotional campaign linked to a historical military crackdown on a 1980 pro-democracy uprising sparked public backlash. The 'Tank Day' promotion coincided with the 46th anniversary of the Gwangju uprising, leading to criticism.
- South Korean Starbucks probe: arbitrary power in justice’s name
South Korea's Starbucks marketing controversy has escalated into a police investigation of Shinsegae Group chairman Chung Yong-jin and former Starbucks Korea CEO Sohn Jeong-hyun, following criminal complaints alleging insult, defamation, and related violations. The probe is being scrutinized as a test of democratic principles against arbitrary power.
- Starbucks marketing blunder complicates South Korea’s elections
Starbucks Korea's May 18 promotion, which coincided with the anniversary of the Gwangju Uprising, sparked controversy by branding a tumbler as a 'tank.' Shinsegae Group chairman Chung Yong-jin issued two public apologies in two weeks, complicating South Korea's political landscape ahead of elections.
- Starbucks in South Korea sees 'very significant drop in sales' amid controversy
Starbucks Korea, owned by Shinsegae Group, experienced a significant sales decline due to backlash over its 'Tank Day' marketing campaign, which referenced the 1980 pro-democracy crackdown. Chairman Chung Yong-jin issued a second apology amid ongoing public outrage. Ferrari also announced its first fully electric supercar, 'Luce'.
- Starbucks Korea boss apologises after advert sparks big backlash
Starbucks Korea's boss apologized following a controversial advertisement that sparked public backlash, leading to protests where demonstrators smashed mugs and tumblers. The incident highlights consumer anger over the ad's content.
- Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss
Starbucks Korea's 'Tank Day' marketing event, criticized for inappropriately referencing South Korea's 1980s pro-democracy movement, led to a public apology from Shinsegae Group chairman Chung Yong-jin. Chung acknowledged the controversy and took responsibility for the backlash.
- Starbucks Korea’s Tank Day Promotion on a Massacre Anniversary Causes a Political Firestorm
Starbucks Korea faced backlash for a promotional campaign coinciding with the anniversary of a historic massacre in South Korea, reigniting political debates about the country's authoritarian past.
- Starbucks Korea CEO fired over promotion that evoked military crackdown
Starbucks Korea's CEO was fired due to a marketing campaign called 'Tank Day' that provoked backlash for evoking the military crackdown on the 1980 Gwangju uprising. The campaign was deemed insensitive and sparked outrage. The incident led to the CEO's termination.
- Starbucks Korea sacks CEO over controversial 'Tank Day' promotion
Starbucks Korea's CEO was sacked due to a controversial promotion called 'Tank Day' that referenced a bloody crackdown. The campaign was withdrawn after many complained about the promotion. The incident led to the removal of the company's CEO.
- Starbucks Korea CEO resigns over ad evoking massacre of pro-democracy protesters
The CEO of Starbucks Korea has resigned after the company's 'Tank Day' promotional event sparked outrage for evoking a massacre of pro-democracy protesters during South Korea's dictatorship era. The event coincided with a sensitive day in South Korea's calendar, commemorating the 1980 democratisation movement. The campaign was seen as 'malicious mockery' of the deadly crackdown.
- Starbucks Korea faces boycott after 'Tank Day' mug promotion backfires
Starbucks Korea faced significant backlash and boycott calls following a mug promotion tied to 'Tank Day' that was perceived as insensitive or controversial. The promotional campaign backfired with consumers, sparking negative sentiment on social media and damaging the brand's reputation in the South Korean market.