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The Nexus
POLITICSMay 28 · 14:54 UTCASIA TIMESHanjin Lew

Starbucks marketing blunder complicates South Korea’s elections

Starbucks Korea's May 18 promotion, which coincided with the anniversary of the Gwangju Uprising, sparked controversy by branding a tumbler as a 'tank.' Shinsegae Group chairman Chung Yong-jin issued two public apologies in two weeks, complicating South Korea's political landscape ahead of elections.

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Starbucks KoreaorganizationShinsegae GrouporganizationChung Yong-jinpersonGwangju UprisingtopicMay 18topictanktopic
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Starbucks marketing blunder complicates South Korea’s elections · The Nexus