BUSINESSWPLG LOCAL 10 MIAMI
Starbucks Korea to close stores early for mandatory history training after marketing row
Starbucks Korea will close all stores early on June 22 for mandatory history and social sensitivity training following backlash over a marketing campaign perceived as mocking victims of the 1980 Gwangju pro-democracy uprising. Shinsegae Group, which owns a majority stake in Starbucks Korea, canceled the controversial 'Tank Day' promotion and fired the CEO after the campaign used a slogan linked to a 1987 police cover-up of a student activist's torture death.
Mentioned
Related Signal
Adjacent reporting
- Starbucks Korea to close stores early for mandatory history training after marketing row
- Starbucks Korea to close stores early for mandatory history training after marketing row
- Starbucks’ South Korean staff to receive history lesson after ‘Tank Day’ blunder
- Starbucks Korea to shut stores for history lessons after ‘Tank Day’ furore
- Starbucks Korea to close stores early for mandatory history training after marketing row