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The Nexus
BUSINESSJun 8 · 02:11 UTCNIKKEI ASIA

Starbucks Korea faces boycott after 'Tank Day' mug promotion backfires

Starbucks Korea faced significant backlash and boycott calls following a mug promotion tied to 'Tank Day' that was perceived as insensitive or controversial. The promotional campaign backfired with consumers, sparking negative sentiment on social media and damaging the brand's reputation in the South Korean market.

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