Chung Yong-jin
Coverage of Chung Yong-jin in the Nexus archive.
- Police raid Starbucks’ South Korean HQ over ad campaign that evoked massacre
South Korean police raided Starbucks' headquarters in Seoul following an investigation into a marketing campaign perceived as defaming 1980s pro-democracy movements. The controversy centered on promoting "SS Tank" by declaring May 18, the anniversary of the Gwangju uprising. Public outrage forced Shinsegae Group to cancel the campaign and fire the chief executive of Starbucks Korea.
- South Korean police raid local Starbucks headquarters over controversial marketing campaign
South Korean police raided Starbucks’ local headquarters investigating a controversial marketing campaign that was perceived as defaming 1980s pro-democracy movements. The controversy stemmed from the promotion of “SS Tank” tumblers, linking May 18 to the brutal Gwangju uprising and using a slogan referencing Park Jong-chol's death. Following intense public outrage, Shinsegae Group canceled the campaign, fired the chief executive, and Starbucks Korea closed nationwide for mandatory training.
- South Korea’s far right is on the rise – with MAGA’s backing
South Korea's far right is gaining support with backing from MAGA and wealthy donors like Chung Yong-jin. A failed self-coup attempt by President Yoon Suk-yeol occurred two years ago, but social factors and donor support are now fueling the rise of far-right movements.
- South Korean Starbucks probe: arbitrary power in justice’s name
South Korea's Starbucks marketing controversy has escalated into a police investigation of Shinsegae Group chairman Chung Yong-jin and former Starbucks Korea CEO Sohn Jeong-hyun, following criminal complaints alleging insult, defamation, and related violations. The probe is being scrutinized as a test of democratic principles against arbitrary power.
- Starbucks marketing blunder complicates South Korea’s elections
Starbucks Korea's May 18 promotion, which coincided with the anniversary of the Gwangju Uprising, sparked controversy by branding a tumbler as a 'tank.' Shinsegae Group chairman Chung Yong-jin issued two public apologies in two weeks, complicating South Korea's political landscape ahead of elections.
- Starbucks in South Korea sees 'very significant drop in sales' amid controversy
Starbucks Korea, owned by Shinsegae Group, experienced a significant sales decline due to backlash over its 'Tank Day' marketing campaign, which referenced the 1980 pro-democracy crackdown. Chairman Chung Yong-jin issued a second apology amid ongoing public outrage. Ferrari also announced its first fully electric supercar, 'Luce'.
- Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss
Starbucks Korea's 'Tank Day' marketing event, criticized for inappropriately referencing South Korea's 1980s pro-democracy movement, led to a public apology from Shinsegae Group chairman Chung Yong-jin. Chung acknowledged the controversy and took responsibility for the backlash.