Chung Yong-jin
Coverage of Chung Yong-jin in the Nexus archive.
- South Korean Starbucks probe: arbitrary power in justice’s name
South Korea's Starbucks marketing controversy has escalated into a police investigation of Shinsegae Group chairman Chung Yong-jin and former Starbucks Korea CEO Sohn Jeong-hyun, following criminal complaints alleging insult, defamation, and related violations. The probe is being scrutinized as a test of democratic principles against arbitrary power.
- Starbucks marketing blunder complicates South Korea’s elections
Starbucks Korea's May 18 promotion, which coincided with the anniversary of the Gwangju Uprising, sparked controversy by branding a tumbler as a 'tank.' Shinsegae Group chairman Chung Yong-jin issued two public apologies in two weeks, complicating South Korea's political landscape ahead of elections.
- Starbucks in South Korea sees 'very significant drop in sales' amid controversy
Starbucks Korea, owned by Shinsegae Group, experienced a significant sales decline due to backlash over its 'Tank Day' marketing campaign, which referenced the 1980 pro-democracy crackdown. Chairman Chung Yong-jin issued a second apology amid ongoing public outrage. Ferrari also announced its first fully electric supercar, 'Luce'.
- Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss
Starbucks Korea's 'Tank Day' marketing event, criticized for inappropriately referencing South Korea's 1980s pro-democracy movement, led to a public apology from Shinsegae Group chairman Chung Yong-jin. Chung acknowledged the controversy and took responsibility for the backlash.