Tank Day
Coverage of Tank Day in the Nexus archive.
- FirstFT: US-Iran deal sparks global rally
A US-Iran deal triggered a global stock market rally. Starbucks Korea faced a 'Tank Day' scandal, and China summoned Sam’s Club over food safety concerns.
- Starbucks Korea to shut stores for history lessons after ‘Tank Day’ furore
Starbucks Korea will close stores for 'historical awareness' training following backlash over an ad campaign linked to the 1980 military crackdown. The move comes after public criticism of the campaign's perceived insensitivity to the historical event.
- Starbucks’ South Korean staff to receive history lesson after ‘Tank Day’ blunder
Starbucks stores in South Korea will close for half a day for staff training after a promotional campaign linked to a historical military crackdown on a 1980 pro-democracy uprising sparked public backlash. The 'Tank Day' promotion coincided with the 46th anniversary of the Gwangju uprising, leading to criticism.
- Starbucks struggles to quell outrage over ‘Tank Day’ ad campaign that evoked massacre in South Korea
Starbucks faced backlash for its 'Tank Day' ad campaign launched on the anniversary of the May 18 Gwangju uprising in South Korea, a historical event where military forces suppressed democracy protests. An activist destroyed Starbucks merchandise during a protest condemning the campaign's insensitive timing.
- Starbucks in South Korea sees 'very significant drop in sales' amid controversy
Starbucks Korea, owned by Shinsegae Group, experienced a significant sales decline due to backlash over its 'Tank Day' marketing campaign, which referenced the 1980 pro-democracy crackdown. Chairman Chung Yong-jin issued a second apology amid ongoing public outrage. Ferrari also announced its first fully electric supercar, 'Luce'.
- Starbucks faces backlash in South Korea over ‘Tank Day’ campaign
Starbucks faces backlash in South Korea over a 'Tank Day' marketing campaign that evoked the country's 1980 military crackdown on pro-democracy protesters. Tank Day commemorates the day the military government sent troops and tanks to suppress mass rallies for democracy.
- Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss
Starbucks Korea's 'Tank Day' marketing event, criticized for inappropriately referencing South Korea's 1980s pro-democracy movement, led to a public apology from Shinsegae Group chairman Chung Yong-jin. Chung acknowledged the controversy and took responsibility for the backlash.
- Starbucks Korea’s Tank Day Promotion on a Massacre Anniversary Causes a Political Firestorm
Starbucks Korea faced backlash for a promotional campaign coinciding with the anniversary of a historic massacre in South Korea, reigniting political debates about the country's authoritarian past.
- South Korean Starbucks branch sparks outrage with references to historic massacre
A South Korean Starbucks branch sparked outrage with its 'Tank Day' campaign referencing a historic massacre, leading to a protest in Gwangju on May 21, 2026, where an activist destroyed Starbucks cups and mugs.
- Starbucks Korea CEO fired over promotion that evoked military crackdown
Starbucks Korea's CEO was fired due to a marketing campaign called 'Tank Day' that provoked backlash for evoking the military crackdown on the 1980 Gwangju uprising. The campaign was deemed insensitive and sparked outrage. The incident led to the CEO's termination.
- Starbucks Korea faces boycott after 'Tank Day' mug promotion backfires
Starbucks Korea faced significant backlash and boycott calls following a mug promotion tied to 'Tank Day' that was perceived as insensitive or controversial. The promotional campaign backfired with consumers, sparking negative sentiment on social media and damaging the brand's reputation in the South Korean market.