Skip to content
The Nexus
BUSINESSJul 27 · 15:00 UTCKSTP ABC MINNEAPOLIS

Cracker Barrel CEO steps down a year after logo debacle

Cracker Barrel's CEO Julie Masino is stepping down next month after a rebranding effort led to customer backlash and declining sales. David Deno, former CEO of Bloomin' Brands, will replace Masino as CEO on August 10. The company's attempt to simplify its logo and modernize restaurants last August caused protests, sales to drop, and the changes were reversed, though sales continued to decline.

Nexus surfaces and summarizes. The full story lives at the source.

Mentioned
Cracker BarrelorganizationJulie MasinopersonDavid DenopersonBloomin' BrandsorganizationOutback SteakhouseorganizationBest BuyorganizationYum BrandsorganizationKFCorganization
Spot something wrong with this article?Report a problem →
Forward this
Related Signal

Adjacent reporting