Binge Drinking Has Never Been Easier

Ready-to-drink cocktails have become widely available in the U.S., with brands like Cutwaters, BuzzBallz, and BeatBox offering high-alcohol canned options sold in stadiums and retail stores. In 2025, Americans consumed nearly 11 billion servings of these products, with premixed cocktail sales rising 40% year-over-year while beer sales declined slightly.