Circana

Tex-Mex restaurants are closing nationwide while Korean barbecue concepts are expanding in major U.S. cities, driven by shifting consumer preferences toward interactive dining experiences. Industry experts attribute the trend to K-pop influence, social media, and demand for bold Asian flavors, with Korean barbecue market growth projected to nearly double by 2034.

Frozen yogurt sales are rebounding after years of decline, driven by health-conscious Gen Z consumers seeking premium ingredients and unique toppings. The number of servings sold increased 26% in the year leading to March 2024, with New York City emerging as a hub for high-end frozen yogurt shops like Mimi’s and Myka Greek Frozen Yogurt.

Ready-to-drink cocktails have become widely available in the U.S., with brands like Cutwaters, BuzzBallz, and BeatBox offering high-alcohol canned options sold in stadiums and retail stores. In 2025, Americans consumed nearly 11 billion servings of these products, with premixed cocktail sales rising 40% year-over-year while beer sales declined slightly.

President Trump claimed on Truth Social that he is making food more affordable by citing price drops for specific groceries like avocados and cheese. However, the article notes that overall grocery prices rose 3% in April compared to a year earlier, with economists expecting continued increases due to rising diesel costs. Trump's examples omitted broader inflation trends and relied on non-public data from Circana and the USDA, which did not confirm his claims.