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Move over, seltzer. Non-carbonated drinks are taking the spotlight
Non-carbonated alcoholic drinks such as Surfside and BeatBox are gaining popularity and capturing market share from hard seltzers, particularly among Gen Z consumers.
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- Pepsi jumps back up top soda rankings after years of decline as bitter rival Coca Cola slips
- McDonald's introduces first-ever lineup of refreshers, crafted sodas
- High-alcohol, ready-to-drink cocktails spark overconsumption concerns for Gen Z drinkers
- Carlsberg Sales Volumes Rise as Alcohol-Free Push Gains Traction