Dossier
BeatBox
Coverage of BeatBox in the Nexus archive.
- Binge Drinking Has Never Been Easier
Ready-to-drink cocktails have become widely available in the U.S., with brands like Cutwaters, BuzzBallz, and BeatBox offering high-alcohol canned options sold in stadiums and retail stores. In 2025, Americans consumed nearly 11 billion servings of these products, with premixed cocktail sales rising 40% year-over-year while beer sales declined slightly.
- Move over, seltzer. Non-carbonated drinks are taking the spotlight
Non-carbonated alcoholic drinks such as Surfside and BeatBox are gaining popularity and capturing market share from hard seltzers, particularly among Gen Z consumers.