High-alcohol, ready-to-drink cocktails spark overconsumption concerns for Gen Z drinkers

High-alcohol ready-to-drink cocktails like BuzzBallz are gaining popularity among Gen Z, raising concerns over overconsumption due to their sweet taste and appealing design. Experts warn that the combination of high alcohol content (15% ABV) and social media-friendly packaging may mask the potency, leading to risky drinking behaviors, especially in unstructured environments.