Dossier
Wrentham
Coverage of Wrentham in the Nexus archive.
- Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines
Haribo is opening its first US retail stores in Central Valley, New York, and Wrentham, Massachusetts, featuring interactive elements like pick-and-mix walls and 'mystery bags' to drive social media engagement. The company aims to boost its US household penetration, which has risen to 40% from 10% a decade ago, while competing with established American brands.