Lippincott
Coverage of Lippincott in the Nexus archive.
- Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines
Haribo is opening its first US retail stores in Central Valley, New York, and Wrentham, Massachusetts, featuring interactive elements like pick-and-mix walls and 'mystery bags' to drive social media engagement. The company aims to boost its US household penetration, which has risen to 40% from 10% a decade ago, while competing with established American brands.
- CMOs are getting more responsibility — without power
A Lippincott study of 541 global CMOs reveals that 80% face bureaucratic hurdles in decision-making and 84% struggle to align stakeholders with marketing vision, despite rising job titles like CGO. CMOs report low autonomy (44%) and a 'trust problem' in the C-suite regarding marketing's financial impact, exacerbated by AI-driven analytics prioritizing short-term results over long-term brand building.