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RMG

Coverage of RMG in the Nexus archive.

Earliest in view: Jul 11 · 10:32 UTCMost recent: Jul 11 · 10:32 UTC

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BUSINESSJul 11 · 10:32 UTCFORTUNE
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
Zach Rosenfield's RMG, a 12-person PR firm, represents high-profile clients like Robert De Niro, Al Pacino, and billion-dollar corporations by prioritizing quality over scale. The firm's strategy involves defaulting to 'no' for new clients to avoid mismatches and relies heavily on referrals for growth.