Dossier
Authentic Brands
Coverage of Authentic Brands in the Nexus archive.
- A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
Zach Rosenfield's RMG, a 12-person PR firm, represents high-profile clients like Robert De Niro, Al Pacino, and billion-dollar corporations by prioritizing quality over scale. The firm's strategy involves defaulting to 'no' for new clients to avoid mismatches and relies heavily on referrals for growth.
- Shaquille O'Neal on Partnership with Authentic Brands
Shaquille O'Neal has partnered with Authentic Brands, although details of the partnership are not provided. The partnership likely involves a business or promotional agreement. Shaquille O'Neal is a well-known former basketball player and entrepreneur.