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The Nexus
BUSINESSJul 11 · 10:32 UTCFORTUNESydney Lake

A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small

Zach Rosenfield's RMG, a 12-person PR firm, represents high-profile clients like Robert De Niro, Al Pacino, and billion-dollar corporations by prioritizing quality over scale. The firm's strategy involves defaulting to 'no' for new clients to avoid mismatches and relies heavily on referrals for growth.

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Mentioned
Zach RosenfieldpersonRMGorganizationRobert De NiropersonAl PacinopersonHersheyorganizationAuthentic BrandsorganizationMorgan J. FreemanpersonESPNorganization
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