Magic: The Gathering
Coverage of Magic: The Gathering in the Nexus archive.
- Hasbro’s growth strategy isn’t just about kids anymore—it’s about ‘kidults’
Hasbro is shifting its focus from children to adult consumers, termed 'kidults,' with a strategy led by CEO Chris Cocks. The company reported a 16% revenue increase to $1.14 billion, driven by the success of 'Magic: The Gathering' card game and new products like Blooms by Play-Doh targeting adult audiences.
- Hasbro raised its full-year outlook after a record quarter for Magic: The Gathering
Hasbro increased its full-year revenue forecast to 5% to 7% growth in constant currency, citing a record quarter for Magic: The Gathering. The new projection surpasses the previous estimate of 3% to 5% growth.
- My dad and grandpa were toy inventors. I had to find my own way into the industry.
Alex Kessler, whose grandfather invented a toy hoop in the 1950s and father later revived it through Maui Toys, initially avoided the family business but eventually founded Kess Toys after gaining experience in marketing and video production. He now focuses on creating products rooted in geek culture.
- The ‘wizards’ behind the online version of Magic: the Gathering are unionizing
Developers at Wizards of the Coast, a Hasbro subsidiary, are unionizing with the Communications Workers of America (CWA), citing concerns over AI and layoff protections. The effort aligns with the CWA's recent success in organizing tech and video game workers, including a major union at Activision.
- Hasbro Preliminary Revenue Beats Estimates, Buoyed by ‘Magic’
Hasbro's preliminary revenue exceeded estimates, primarily driven by strong sales of Magic: The Gathering. The card game's popularity is highlighted by its presence at a New York hobby shop.