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The Nexus
BUSINESSJul 23 · 07:00 UTCFORTUNEPhil Wahba

Hasbro’s growth strategy isn’t just about kids anymore—it’s about ‘kidults’

Hasbro is shifting its focus from children to adult consumers, termed 'kidults,' with a strategy led by CEO Chris Cocks. The company reported a 16% revenue increase to $1.14 billion, driven by the success of 'Magic: The Gathering' card game and new products like Blooms by Play-Doh targeting adult audiences.

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Mentioned
HasbroorganizationChris CockspersonMagic: The GatheringtopicBlooms by Play-DohtopicCircanaorganizationKidultstopic
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