Adidas

Nike and Adidas are regaining their market lead in the running shoe industry. This trend is occurring as challenger brands like On Holding and Hoka begin to lose momentum.

Congressional Democrats launched a probe into ICE enforcement in Northern Virginia. Other headlines cover multiple issues including Virginia hospitals closing labor-and-delivery units, Texas surpassing Virginia for data center construction, and reports that Virginia teacher salaries still lag the national average.

JD Sports has slashed its profit forecasts because widespread inflation and cost-of-living pressures are causing sales of trainers to dive. These economic issues, which include those fueled by the US war on Iran, have hit shoppers’ wallets. Falling sales were noted across important markets such as the US.

Southfield police are seeking information regarding an endangered 36-year-old man named Iken Smith who went missing on Tuesday (Aug. 18). He was last seen wearing a black Adidas tracksuit with white stripes and white tennis shoes, and he is diagnosed with bipolar disorder. Anyone with information can contact the Southfield Police Department or Crime Stoppers.

Adidas sneakers originally priced at $80 are being sold for $56, with shoppers claiming they are more comfortable than Sambas. The cult-favorite kicks are facing competition from these discounted alternatives.

Adidas has won a trademark battle over its three-stripe design. The ruling resolves a legal dispute related to the company's iconic branding.

Inter Miami CF launched its third kit, Cénit, inspired by the Nu Stadium. The white jersey with pink, mint green, and black details features sponsors Royal Caribbean, Lowe’s, and Nu. The team will debut the kit against Columbus Crew on Friday, with a launch event at the Nu Stadium including Casemiro’s introduction.

Two sisters, Ivonne and Yoraima Buitrago-Cabrera, are accused of stealing over $75,000 in cosmetics from 13 Ulta Beauty stores across Arizona over three days in July. They face nine counts of organized retail theft and are linked to additional thefts at other retail stores, with authorities noting the growing scale of such crimes and their economic impact.

Two sisters, Ivonne and Yoraima Buitrago-Cabrera, are accused of stealing over $75,000 in cosmetics from 13 Ulta Beauty stores across Arizona over three days in July. They face nine counts of organized retail theft, linked to additional thefts at Lacoste, Adidas, Puma, and Crocs stores, with total losses exceeding $155,000 in Arizona and California.

Two sisters, Ivonne Buitrago-Cabrera and Yoraima Buitrago-Cabrera, are accused of stealing over $75,000 in cosmetics from 13 Ulta Beauty stores in Arizona over three days in July. Prosecutors allege they committed organized retail theft totaling $155,000 across Arizona and California, with additional thefts at Lacoste, Adidas, Puma, and Crocs stores. Both face nine counts of organized retail theft, a class 4 felony punishable by up to four years in prison.

Timothy Davis, owner of a Charlotte-area towing company, faces new felony charges related to a 2026 U-Haul conspiracy case. A separate 2023 case involving stolen firearms and a tractor-trailer with Adidas sneakers has stalled, with no court date scheduled. The Mecklenburg County DA cited ongoing investigations as the reason for the delay.

On's LightSpray technology uses robotics to create running shoe uppers in three minutes, reducing construction from 200 parts to seven and cutting 200-300 hours of human work. The company, founded in 2010, has filed 200 patents, achieved $3 billion in annual revenue, and a $15 billion market cap while competing against Nike and Adidas.

adidas is offering a massive sale with their best-selling sneaker discounted by 64%, now available for under $36.

Jennifer Sey, founder of XX-XY Athletics, seeks to recruit WNBA player Sophie Cunningham, highlighting her interest in the brand's 'Dear Nike' campaign. Sey claims Cunningham privately praised the campaign but missed her initial direct message. Cunningham, under contract with Adidas, has not publicly responded to the recruitment pitch.

Chinese running shoes, such as Li-Ning Red Hare 9 Pro and BMAI Jingtan 3.0 Turbo, are praised for high performance and lower prices compared to Western brands like Nike and Adidas. However, availability in the U.S. remains challenging due to limited distribution channels and reliance on platforms like AliExpress or Chinese influencers.

A Detroit nonprofit, Northwest Goldberg Cares, is seeking community assistance after thieves stole 400 pairs of donated sneakers intended for a children's event. The stolen items, valued at $40,000, were donated by USA Basketball and were stored in a warehouse ahead of the organization's annual HOOPFEST event.

Miami-Dade County Public Schools students from Earlington Heights Elementary were selected as official player escorts for a Norway vs. England FIFA World Cup quarterfinal match. The students, organized by the non-profit Miami Scores, wore adidas uniforms and waved team flags before the event.

A new footwear unit in India is expected to create 13,500 jobs, with a significant focus on recruiting women. The project will serve as one of the country's largest export-oriented facilities for global brands like Adidas.

Indiana Fever's Sophie Cunningham is set to release her first signature sneaker, the Crazy Energy Sophie Cunningham PE, with Adidas on July 24 at $120. The article highlights her recent internet fame from a pointing meme and social media presence as factors in the shoe's release, despite criticism about her career stats.

A Detroit nonprofit, Northwest Goldberg Cares, reported the theft of 400 brand-new shoes intended for a youth giveaway event ahead of its HoopFest 2026 community event. The stolen shoes included donations from brands like Nike, Adidas, and USA Basketball, leaving the organization with only 500-600 pairs remaining for its goal of distributing 1,000 pairs to Detroit youth.

Frank Foster, a 93-year-old soccer referee with a 46-year career officiating 5,500 matches, attributes his longevity and stamina to wartime rations, healthy habits, and discipline. He maintains a strict diet, runs three times weekly, and criticizes modern referees for being 'soft,' advocating for strict pre-game rules and rejecting video review systems. Foster continues refereeing men's, women's, and children's games, emphasizing cleanliness and authority on the field.

Adidas is surpassing Nike in the global sportswear market. The German company is gaining momentum under the leadership of Bjørn Gulden.

The University of Tennessee's new adidas uniforms were revealed in videos, marking the first look under a 10-year deal replacing Nike. The partnership, praised by Tennessee Athletics and adidas executives, builds on a previous collaboration from 1995 to 2014 and includes plans to boost the program's NIL (Name, Image, Likeness) initiatives.

Mexico’s national team jersey, a symbol of national pride, is widely counterfeited due to its high official price relative to average wages. Counterfeit goods, including jerseys, entered through ports like Manzanillo and hubs like Tepito, caused 63.262 billion pesos in consumption in 2025, leading to 70,000 lost formal jobs in the textile sector.

UK retail sales experienced a surprising bounce back, providing a boost to the economy. An example of this recovery includes Adidas stores in London selling football jerseys.

Rome Odunze, a Bears receiver, is featured in Adidas' 'Speed is Money' campaign alongside NFL players like Travis Hunter and Emeka Egbuka. The campaign, led by Chad 'Ochocinco' Johnson, includes athletes from the NFL, USA women’s flag football team, and high school players. Odunze was signed by Adidas after the 2024 draft and struggled with a foot injury last season.

Police in Hallandale Beach are searching for 14-year-old Ta’Liyah Ellison, who was last seen on June 7 in the 800 Block of Northwest Tenth Street. She is described as 5 feet 4 inches tall with brown eyes and short black hair, and was last seen wearing specific clothing and carrying two backpacks. Authorities are urging the public to provide information.

The article highlights early Prime Day deals on top-rated sneakers from brands like Skechers, New Balance, Dr. Scholl's, and others, offering discounts up to 50% on popular styles for men and women. Specific models include discounted options from Rockport, Bruno Marc, adidas, and Cole Haan.

The article presents a review of top running shoes from Saucony, Adidas, and Hoka, tested over thousands of miles to determine the best options for varying paces, abilities, and running goals.

U.S. Sen. Rick Scott urged the Tampa Sports Authority to cancel Kanye West's concerts at Raymond James Stadium due to West's antisemitic remarks. The authority stated they support free speech but do not condone offensive content. West has faced backlash for past antisemitic posts and lost a major Adidas deal.

The Adidas Adizero Adios Pro Evo 3 shoe was used by Sebastian Sawe to break a world record. The shoe is described as fast but requires maintaining locked-in form over 26 miles to perform optimally.

Adidas' new shoes, weighing 97 grams and featuring a carbon-fiber plate, enabled Sabastian Sawe to break the two-hour marathon barrier at the London Marathon.

Adidas' £450 single-use 'super shoe' is credited with helping Sebastian Sawe break the two-hour barrier at the London Marathon, highlighting advancements in sports technology. The shoe's design and materials are central to the article's focus on its scientific innovation.

Adidas shares increased following a Kenyan runner's record-breaking performance in the London Marathon using the company's 'super shoe,' which helped him break the two-hour barrier.

Two Adidas athletes, Sebastian Sawe and Yomif Kejelcha, broke the sub-2-hour marathon barrier while wearing the Adizero Adios Pro Evo 3. This achievement highlights advancements in running shoe technology and athletic performance.

The article highlights discounted everyday essentials for men and women, including Pajamas, breathable underwear, sneakers, and accessories from brands like Hanes, Levi's, Skechers, and Swarovski. Deals range from 13% to 90% off, with items like wire-free sports bras, jeans, and jewelry available at significantly reduced prices.

The article discusses how Adidas is adapting superfast racing shoe technology into the Hyperboost Edge, a new daily trainer, and highlights recent advancements in running shoe design for everyday use.

An Adidas executive is suing the company, alleging she was assigned significantly more work than her male colleagues, which she claims constitutes gender discrimination. The lawsuit highlights potential workplace inequality within the organization.

Adidas is offering a 15% off promo code valid in April 2026, with additional March deals providing up to 40% off trendy sneakers.

Anta has risen to join global sportswear giants Nike and Adidas on the world podium, marking a significant shift in the industry's competitive landscape.