Apple’s next CEO helped build its hardware empire. Now he has to find its next breakthrough

John Ternus, Apple's incoming CEO, has a background in hardware engineering and major product launches. The article examines his challenge to lead Apple into a new era of innovation amid struggles to replicate the breakthroughs of the Steve Jobs era. Ternus inherits a company with significant revenue growth under Tim Cook but faces pressure to shift from iterative improvements to transformative innovation.