Matthew Rogers

The article explores whether Apple’s incoming CEO, John Ternus, can revive the product design innovation of the Steve Jobs era. It contrasts Jobs’ collaborative, risk-taking approach with Tim Cook’s operational discipline, noting Apple’s financial success under Cook but a perceived decline in groundbreaking product development since the original iPhone and Apple Watch. Critics highlight stagnant iPhone updates, failed products like the Vision Pro headset, and the threat of AI-driven competitors.