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The Nexus
BUSINESSJul 25 · 14:00 UTCFORTUNESebastian Herrera

Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era?

The article explores whether Apple’s incoming CEO, John Ternus, can revive the product design innovation of the Steve Jobs era. It contrasts Jobs’ collaborative, risk-taking approach with Tim Cook’s operational discipline, noting Apple’s financial success under Cook but a perceived decline in groundbreaking product development since the original iPhone and Apple Watch. Critics highlight stagnant iPhone updates, failed products like the Vision Pro headset, and the threat of AI-driven competitors.

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