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The Nexus
BUSINESSMay 24 · 04:00 UTCFINANCIAL TIMES WORLD

‘Kidults’ fuel Japan’s ‘gacha gacha’ capsule toy mania

Japan's capsule toy trend, driven by 'kidults' (adults who enjoy children's toys), has led to the rapid expansion of 'gacha gacha' stores, with about 1,400 shops opening in locations vacated by businesses during the pandemic.

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