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The Nexus
BUSINESSJun 8 · 23:46 UTCBUSINESS INSIDERKatherine Tangalakis-Lippert ([email protected])

Starbucks' latest drink launch is a bet on the future of fast food beverages

Starbucks is expanding its Refresher line, a $2 billion beverage platform, to attract Gen Z and millennial customers with cold, customizable drinks. The new blended Refreshers aim to drive afternoon sales and compete with energy drinks and social-media-fueled trends.

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StarbucksorganizationRefreshertopicGen ZtopicmillennialstopicDutch BrosorganizationDana PellicanopersonNoah Pozinpersonfunctional beveragestopic
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