Dossier
Noah Pozin
Coverage of Noah Pozin in the Nexus archive.
- Starbucks' latest drink launch is a bet on the future of fast food beverages
Starbucks is expanding its Refresher line, a $2 billion beverage platform, to attract Gen Z and millennial customers with cold, customizable drinks. The new blended Refreshers aim to drive afternoon sales and compete with energy drinks and social-media-fueled trends.