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The Nexus
BUSINESSMay 21 · 22:04 UTCAXIOSSara Fischer

Spotify bets on taste as differentiator in the AI era

Spotify is leveraging AI to build a "large taste model" to increase profitability and create a stickier ecosystem through interactive features and new partnerships. The company announced new offerings including a Reserved ticketing service with Live Nation, a remixing tool with Universal Music Group, and creator subscription tools, targeting gross margins of 35-40% by 2030.

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