Skip to content
The Nexus
BUSINESSJun 6 · 15:48 UTCDAILY MAIL

Starbucks marketing stunt backfires as South Koreans destroy tumblers and boycott chain after it launches promotion on anniversary of historical massacre

Starbucks faced backlash in South Korea after launching a promotion on the anniversary of a historical massacre, leading to customers destroying tumblers and boycotting the chain. The marketing stunt backfired, causing public outrage and negative reactions.

Nexus surfaces and summarizes. The full story lives at the source.

Mentioned
Spot something wrong with this article?Report a problem →
Forward this
Related Signal

Adjacent reporting