BUSINESSFRANCE 24
Starbucks faces South Korean backlash following campaign echoing 1987 massacre
Starbucks in South Korea faces ongoing backlash after its 'Tank Day' promotion was perceived as referencing the 1980 military crackdown that killed hundreds of pro-democracy protesters. The campaign was scrapped, but public anger persists, prompting the chairman of Starbucks' local owner to issue a second apology.
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- Starbucks Korea’s Tank Day Promotion on a Massacre Anniversary Causes a Political Firestorm
- South Korean Starbucks boss apologizes for ad campaign that evoked massacre
- South Korean Starbucks boss apologizes for ad campaign that evoked massacre
- Starbucks struggles to quell outrage over ‘Tank Day’ ad campaign that evoked massacre in South Korea
- Starbucks Korea CEO resigns over ad evoking massacre of pro-democracy protesters