Dossier
historical massacre
Coverage of historical massacre in the Nexus archive.
- Starbucks marketing stunt backfires as South Koreans destroy tumblers and boycott chain after it launches promotion on anniversary of historical massacre
Starbucks faced backlash in South Korea after launching a promotion on the anniversary of a historical massacre, leading customers to destroy tumblers and boycott the chain. The marketing stunt was perceived as culturally insensitive.
- Starbucks marketing stunt backfires as South Koreans destroy tumblers and boycott chain after it launches promotion on anniversary of historical massacre
Starbucks faced backlash in South Korea after launching a promotion on the anniversary of a historical massacre, leading to customers destroying tumblers and boycotting the chain. The marketing stunt backfired, causing public outrage and negative reactions.