market research
Coverage of market research in the Nexus archive.
- I'm the founder of a fragrance brand that sold out within hours after launching. I doomscroll as part of my job and don't always listen to the comments.
Jackie Aina, founder of fragrance brand Forvr Mood, discusses her transition from beauty YouTuber to CEO and the brand's rapid success, including sold-out launches. She emphasizes using doomscrolling as market research and notes customer demand for matching candle and perfume scents.
- The job market is still rough. The next step in your career might be becoming your own boss.
Bonnie Chiurazzi started her own market research firm, Vibe Insights Lab, after being laid off in 2024, leveraging her expertise and savings. The article highlights a growing trend of job seekers turning to entrepreneurship amid a challenging job market, with LinkedIn data showing a 75% surge in US business founders since 2022. Challenges persist in sectors like tech and finance, but self-employment is seen as a viable alternative.
- How I almost got scammed out of $4000
A user nearly fell victim to a cryptocurrency scam when a fraudster sent a fake USDT payment of 6999 instead of 3000, tricking them into considering a $4000 refund. The scammer disappeared after the user realized the payment was only $7.