DossierENTITY

fragrance brand

Coverage of fragrance brand in the Nexus archive.

Earliest in view: Jul 9 · 09:25 UTCMost recent: Jul 9 · 09:25 UTC

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BUSINESSJul 9 · 09:25 UTCBUSINESS INSIDER
I'm the founder of a fragrance brand that sold out within hours after launching. I doomscroll as part of my job and don't always listen to the comments.
Jackie Aina, founder of fragrance brand Forvr Mood, discusses her transition from beauty YouTuber to CEO and the brand's rapid success, including sold-out launches. She emphasizes using doomscrolling as market research and notes customer demand for matching candle and perfume scents.