Bonnie Chiurazzi
Coverage of Bonnie Chiurazzi in the Nexus archive.
- Welcome to the reinvention economy: Americans are pivoting careers, upskilling, and starting over
Americans are reinventing their careers—through pivoting or upskilling—to adapt to a moderate job market, fears of layoffs, and AI's impact on jobs. For instance, Douglas Craig transitioned from being a media executive to an outdoor adventure park instructor after a layoff in June 2025. Other workers are also making unexpected shifts, such as Jon McCarty moving away from software engineering after his role ended in 2022.
- The job market is still rough. The next step in your career might be becoming your own boss.
Bonnie Chiurazzi started her own market research firm, Vibe Insights Lab, after being laid off in 2024, leveraging her expertise and savings. The article highlights a growing trend of job seekers turning to entrepreneurship amid a challenging job market, with LinkedIn data showing a 75% surge in US business founders since 2022. Challenges persist in sectors like tech and finance, but self-employment is seen as a viable alternative.