digital marketing
Coverage of digital marketing in the Nexus archive.
- Jersey Mike’s spent almost ‘zero dollars’ on digital marketing. That’s now changing.
Jersey Mike’s, a newly public sandwich chain, previously spent almost zero dollars on digital marketing. The CEO now states the company needs to proactively target younger customers.
- Job training but no guaranteed jobs: Why Pa.’s investment in pre-apprenticeships is complicated
Pennsylvania's We Love Philly organization offers pre-apprenticeships in digital marketing and cybersecurity to high school students and recent graduates. The state has expanded these programs, with nearly 3,200 participants in 2023, and Governor Josh Shapiro proposes doubling investment to $7 million. However, there is no guarantee of jobs post-training, and data on program effectiveness remains limited.
- Tourism Malaysia lays out plan to entice Chinese travellers
Tourism Malaysia is targeting Chinese tourists through digital marketing, key opinion leader collaborations, short-video content, and themed initiatives as part of its Visit Malaysia 2026 campaign. The strategy aligns with trends like short videos, lifestyle apps, online personalities, and newly opened routes beyond China's major cities.
- AP Chambers hosts digital marketing session for women entrepreneurs in Guntur
AP Chambers' Women Entrepreneurs Wing (Central Zone) organized a digital marketing session for women entrepreneurs in Guntur, attended by nearly 40 participants.
- AI upskilling can transform Spain’s economy
Spain faces high youth unemployment despite having the most educated youth in its history, with 22% of entry-level jobs now requiring AI skills. The article argues that mastering AI adoption is critical for economic transformation, citing potential GDP growth for the EU and examples of AI enhancing fields like radiology and agriculture.