Dossier
Tourism Malaysia
Coverage of Tourism Malaysia in the Nexus archive.
- Malaysia aims for 600,000 South Korean arrivals in new travel drive
Malaysia aims to attract 600,000 South Korean visitors through a new travel campaign, targeting pre-pandemic arrival levels by promoting authentic local experiences. The country is prioritizing South Korea as part of a broader goal to welcome 47 million international visitors this year. Last year, 558,000 South Koreans visited Malaysia.
- Tourism Malaysia lays out plan to entice Chinese travellers
Tourism Malaysia is targeting Chinese tourists through digital marketing, key opinion leader collaborations, short-video content, and themed initiatives as part of its Visit Malaysia 2026 campaign. The strategy aligns with trends like short videos, lifestyle apps, online personalities, and newly opened routes beyond China's major cities.