BUSINESSMARKETWATCH
Jersey Mike’s spent almost ‘zero dollars’ on digital marketing. That’s now changing.
Jersey Mike’s, a newly public sandwich chain, previously spent almost zero dollars on digital marketing. The CEO now states the company needs to proactively target younger customers.
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- CEO of Jersey Mike’s American dream: turning NJ sandwich shop from high-school job into 3,500-location behemoth
- Sandwich chain Jersey Mike's files for IPO, reports 50% same-store sales growth in recent years
- 5 things to know about Jersey Mike’s ahead of its IPO
- The Pete behind Jersey Mike’s was only 17 years old when he borrowed $125,000 to buy the chain—with some help from his high school football coach