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Voluntary commitments made by brands to address climate change have largely declined and are noted as having fallen out of fashion. The article prompts readers with questions regarding what actions should follow this reduction in sustainability focus.

Bloomberg Retail Reporter Lily Meier notes that running has evolved into a lifestyle and status symbol, with run clubs driving demand for premium apparel, accessories, and social experiences. Brands benefit from consumers spending on high-end performance gear that blends athletic function with fashion, while running remains accessible to those preferring simpler equipment.

China is shifting from its traditional export model to exporting factories, technologies, and brands as economic limits emerge. Weak consumer confidence and a property slump are reducing domestic demand, forcing manufacturers to rely more on overseas markets.

A growing number of AI-generated faces are appearing on social feeds, with brands increasingly using these AI influencers to market products, often deceptively. The article highlights concerns about the deceptive marketing tactics of AI influencers.

Brands are selling beverages specifically formulated for menstrual periods. The article humorously refers to this trend with the arrival of 'Aunt Flo' and a beverage cart.

The U.S. grocery slowdown is deepening as shoppers buy fewer items, increasing pressure on food companies. Grocers and brands are intensifying competition on price and value to attract customers.

The article discusses the speculation around Taylor Swift and Travis Kelce's potential wedding, highlighting the economic aspect of merging their two lucrative brands.

Amazon Prime Day ended on June 26, but some brands are extending their deals through the weekend for last-minute shoppers. Over 131 deals remain available.

The article highlights new face SPFs tested by beauty editors, addressing common issues like stinging eyes and chalky skin. It recommends specific brands for different skin types.

Companies are reshaping media by building studios, buying platforms, and transforming marketing into entertainment while converting journalism into in-house content.

Sport Beach CEO Beth Sidhu emphasizes the importance of treating athletes as genuine collaborators in brand projects. She states that the best brands view athletes as 'coconspirators in the project.'

Brands are using AI-generated influencers on social media to promote products, creating content that mimics genuine customer experiences without disclosing the AI origin. The practice has sparked calls for increased transparency in digital marketing.

A popular drink is gaining widespread attention in America this summer, with brands actively capitalizing on the emerging trend.

Electronic Arts announced EA Advertising, a new platform enabling brands to advertise directly into gameplay through its games. The service allows brands to connect with fans via in-game elements like stadium signs and custom content.

Transgender actress Laverne Cox claims that Trump's attack on DEI has caused her significant financial losses and that brands are now hesitant to collaborate with her.

João Fonseca, a 19-year-old Brazilian tennis prodigy, achieved a historic run by reaching the French Open quarter-finals, the first for a Brazilian man in over 20 years. His success has driven significant growth in tennis revenue in Brazil, with a sports broadcaster reporting multiplied earnings and brands showing increased interest.

Peec, a Berlin-based startup that helps brands track their presence in AI searches, has more than doubled its annualized revenue to $10 million in months, reflecting a key trend in European startups.