brands
Coverage of brands in the Nexus archive.
- It’s a Taylor-Travis love story, but baby, just sign here?
The article discusses the speculation around Taylor Swift and Travis Kelce's potential wedding, highlighting the economic aspect of merging their two lucrative brands.
- Amazon Prime Day is over, but I found 131+ deals still available — shop before you miss them
Amazon Prime Day ended on June 26, but some brands are extending their deals through the weekend for last-minute shoppers. Over 131 deals remain available.
- The best new face SPFs for every skin type tested by beauty editors. If you're fed up with stinging eyes and chalky skin, these are the brands worth buying
The article highlights new face SPFs tested by beauty editors, addressing common issues like stinging eyes and chalky skin. It recommends specific brands for different skin types.
- Everyone is a media brand now
Companies are reshaping media by building studios, buying platforms, and transforming marketing into entertainment while converting journalism into in-house content.
- Sport Beach CEO Beth Sidhu on how to work with athletes: ‘Take those athletes seriously’
Sport Beach CEO Beth Sidhu emphasizes the importance of treating athletes as genuine collaborators in brand projects. She states that the best brands view athletes as 'coconspirators in the project.'
- Brands using AI-generated influencers to promote products on social media
Brands are using AI-generated influencers on social media to promote products, creating content that mimics genuine customer experiences without disclosing the AI origin. The practice has sparked calls for increased transparency in digital marketing.
- The drink taking over America this summer and brands are cashing in on the huge new trend
A popular drink is gaining widespread attention in America this summer, with brands actively capitalizing on the emerging trend.
- Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'
Electronic Arts announced EA Advertising, a new platform enabling brands to advertise directly into gameplay through its games. The service allows brands to connect with fans via in-game elements like stadium signs and custom content.
- Transgender actress Laverne Cox says Trump's attack on DEI has caused her to lose 'so much money' and claims brands are now 'scared' to work with her
Transgender actress Laverne Cox claims that Trump's attack on DEI has caused her significant financial losses and that brands are now hesitant to collaborate with her.
- A Teenage Tennis Star Is Reshaping the Sport Business in Brazil
João Fonseca, a 19-year-old Brazilian tennis prodigy, achieved a historic run by reaching the French Open quarter-finals, the first for a Brazilian man in over 20 years. His success has driven significant growth in tennis revenue in Brazil, with a sports broadcaster reporting multiplied earnings and brands showing increased interest.
- Peec, one of Berlin’s rising startups, more than doubled annualized revenue in months to $10M, sources say
Peec, a Berlin-based startup that helps brands track their presence in AI searches, has more than doubled its annualized revenue to $10 million in months, reflecting a key trend in European startups.