AI influencers
Coverage of AI influencers in the Nexus archive.
- Are you following brand-sponsored AI influencers?
A growing number of AI-generated faces are appearing on social feeds, with brands increasingly using these AI influencers to market products, often deceptively. The article highlights concerns about the deceptive marketing tactics of AI influencers.
- TikTok side hustlers beware: AI is coming for your job
TikTok Shop creators and brands are using AI to generate shoppable videos, threatening side hustlers who rely on manual content creation for e-commerce. AI-generated videos often underperform real influencer content but are being adopted by brands to automate marketing. Some brands, like SharkNinja, have banned AI use due to reputational risks.
- Co-AI-chella! AI influencers cash in on the California music festival - as experts predict the staggering amount the people behind them could be making
The article discusses AI influencers participating in the Co-AI-chella music festival in California, with experts predicting significant earnings for those behind the AI influencers.
- AI influencers are ‘everywhere’ at Coachella
AI influencers are prevalent at Coachella, with generated images appearing alongside real attendees. The Verge reports on the trend, highlighting how AI tools now create convincing fake content for social media.