Dossier
high-end performance gear
Coverage of high-end performance gear in the Nexus archive.
- Luxury Spending Drives Running Culture
Bloomberg Retail Reporter Lily Meier notes that running has evolved into a lifestyle and status symbol, with run clubs driving demand for premium apparel, accessories, and social experiences. Brands benefit from consumers spending on high-end performance gear that blends athletic function with fashion, while running remains accessible to those preferring simpler equipment.