Dossier
UK companies
Coverage of UK companies in the Nexus archive.
- ‘AI washing’: firms are scrambling to rebrand themselves as tech-focused
UK companies are pressuring PR firms to rebrand ordinary automation as artificial intelligence to capitalize on AI's popularity. Public relations executives report that businesses in low-tech sectors or those using non-generative automation are demanding to be labeled as AI specialists.
- ‘AI washing’: firms are scrambling to rebrand themselves as tech-focused
UK companies are pressuring PR agencies to rebrand their automation-based operations as 'artificial intelligence' to capitalize on AI's popularity. Communications executives report being asked to exaggerate their firms' AI capabilities, even for businesses in low-tech industries.