BUSINESSMay 24 · 06:00 UTCTHE GUARDIAN WORLDAisha Down

‘AI washing’: firms are scrambling to rebrand themselves as tech-focused

UK companies are pressuring PR agencies to rebrand their automation-based operations as 'artificial intelligence' to capitalize on AI's popularity. Communications executives report being asked to exaggerate their firms' AI capabilities, even for businesses in low-tech industries.

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AI washingtopicUK companiesorganizationpublic relations firmsorganizationartificial intelligencetopicautomationtopicgenerative AItopic

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