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PR executives

Coverage of PR executives in the Nexus archive.

Earliest in view: May 24 · 06:00 UTCMost recent: May 24 · 06:00 UTC
Co-mentioned in this coverage
AI washingtopic1UK companiesorganization1public relations firmsorganization1automationtopic1generative AItopic1artificial intelligencetopic1low-tech industriestopic1
Recent coverage
  • BUSINESSMay 24 · 06:00 UTCTHE GUARDIAN TECH
    ‘AI washing’: firms are scrambling to rebrand themselves as tech-focused

    UK companies are pressuring PR firms to rebrand ordinary automation as artificial intelligence to capitalize on AI's popularity. Public relations executives report that businesses in low-tech sectors or those using non-generative automation are demanding to be labeled as AI specialists.