Snickers
Coverage of Snickers in the Nexus archive.
- Candy giant Mars Wrigley signals massive layoffs as it relocates from NJ to Chicago
Mars Wrigley, a division of Mars Incorporated, is relocating from New Jersey to Chicago and has announced plans for massive layoffs. The company's brand portfolio includes M&M's, Snickers, Milky Way, Twix, and Skittles.
- The executive behind M&M's says this is marketing's most overlooked skill
Rankin Carroll, Mars' chief brand officer, argues that entertainment remains a crucial but overlooked element in modern marketing. Mars is shifting toward personalized, engaging content, exemplified by Snickers' UEFA Euro 2024 campaign using AI and WhatsApp to create interactive experiences.
- Your candy ads are about to get a lot more personalized, Mars says
Mars is shifting to data-driven, personalized marketing campaigns using AI, exemplified by Snickers' AI soccer campaign offering personalized jokes. The strategy aims to reduce advertising waste and improve targeting, supported by Mars' acquisition of Kellanova brands and a partnership with Publicis for consumer data.
- Forget the protein bars! Nutritionist EMILY ENGLISH on how to get your fill with steak, toasties and Snickers-inspired dessert
Nutritionist Emily English shares tips on getting enough protein through unconventional foods like steak and Snickers-inspired desserts. She advises on alternative sources of protein beyond traditional protein bars. English's approach focuses on incorporating protein-rich foods into one's diet in creative ways.