Kellanova
Coverage of Kellanova in the Nexus archive.
- Vegetarian and vegan food items may contain plastic in them: Recall alert
Kellanova, owner of Morningstar Farms, is recalling two plant-based products in the US, Puerto Rico, and Costa Rica due to potential plastic contamination. The recall was announced following concerns about plastic pieces in vegetarian and vegan food items.
- Your candy ads are about to get a lot more personalized, Mars says
Mars is shifting to data-driven, personalized marketing campaigns using AI, exemplified by Snickers' AI soccer campaign offering personalized jokes. The strategy aims to reduce advertising waste and improve targeting, supported by Mars' acquisition of Kellanova brands and a partnership with Publicis for consumer data.
- Why 25 billion impressions means nothing, according to Mars Snacking CBO Rankin Carroll
Rankin Carroll, Mars Snacking's CBO, discusses the $36 billion acquisition of Kellanova and marketing insights on the CMO Insider podcast. The episode includes a sponsored segment from LinkedIn Ads.